• Cosmo sells over 400,000 copies a month, this is special because they have done it for 38 years.
• Cosmopolitan unique selling point is ‘Cosmo is the sex, love, life & relationship bible.’
• The magazines promise is; Every month the Cosmo reader knows from Cosmo she is going to get:
==> Advice she trusts
==> Intimacy & warmth
==> Real & honest sex and relationship reports
==> Instructional sex advice
==> Inspiring real life stories
==> Fashion for all body shapes and budgets
==> Reports on issues that affect YOU and help you live the life you want
==> The latest health & diet news
==> The best beauty coverage
==> Under the skin of A list celebrities
==> That’s me – Cosmo really knows what’s going on in my life and how I can be the best I can be
==> A sense of humor.
• There are 7 different editorial sections; Men & Sex, Relationships, Shopping & fashion, Beauty, Real life, Health & Wellbeing, Confidence & Life Coaching.
• The reader profile for Cosmo is; She is 18-35, single or loved up! An unpretentious girl next door with a host of dreams, ambitions and aspirations and is determined to be a success in life. Relationships are the most important aspect of her life – whether it’s with men, her sister, friends or her mum.
• Circulation- 386,852
• Readership- 1,571,000
• Cosmopolitan also has its own dating site in association with Men’s Health magazine; also Cosmo has its own shop called CosmoSHOP.
• Cosmo's free magazine targeted specifically at 18-21 year-old female students. ‘Cosmo on Campus,’ is a new extension of the Cosmopolitan brand with content aimed at the student population. The 56-page magazine, printed on improved news print paper, launched in October with a print run of 250,000 copies. It is distributed at 65 universities across the UK by hand-picked Cosmopolitan ‘Brand Ambassadors’.
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