Focus on Cosmopolitan

TASK 1:
1. Cosmopolitan uses new media technology to appeal to their audience by a number of ways; for example in their December 2011 issue they feature a section on the front cover called 'ZAP JESSIE! use your phone to bring her to life', this will attract an audience because they will be led to believe they can make pop star Jessie-J come alive on their smartphone device. They also feature quick-links on their website to social networking sites Facebook and Twitter, this will appeal to their audience because many females aged 14-30 have a Facebook account or follow things on Twitter, so they will be able to keep up with the latest news about Cosmo via these sites. Finally they feature many iOS.5 android barcodes in the adverts they include in their magazine, this barcode enables a customer with a smartphone to be able to scan this barcode and receive an app through onto their device, this will further attract an audience because they can become active with the adverts that take their fancy.

2. Cosmopolitan engages its audience by; giving all issues purchased a 'lucky number' which gives the customer a chance to win £40,000 by texting in this lucky number, this makes customers want to buy the magazine to have the chance of winning and also engages its audience because they become active when they text or call in. Also they refer to their social networking sites in many of their articles for the audience to become active and get involved. Finally they have a forum on their website, this allows the target audience to communicate via the forum, also it allows the audience to give feedback on what they thought of the articles and issues published by Cosmo.

3. Cosmo promotes markets and promotes its magazine by being able to subscribe via an electronic device such as a android phone or iPad etc... This enables an audience access to Cosmo's latest issue with a few clicks, this will be good for their target audience because it will be easier for them to have an electronic version of the magazine to save up room in their bags and it will save their time in having to go to the shop and purchase it.

4. The magazine maintains its audience in a number of ways; firstly they always feature a famous popular celebrity as the main section of the cover, for example in the last 2 monthly issues they have featured Kelly Rowland & Jessie J, this will keep the audience coming back because they will want to find out deeper and exclusive information on the most popular women of the world. They also include different freebies such as perfumes and make ups in their magazine monthly issues, this will maintain the audience because they are getting tasters of the latest fashion accessories.

TASK 2:
Cosmopolitan is available in the following digital media forms;
iPhone/iPad applications
Digital magazines
Mobile site

Gratifications of Cosmopolitan Magazine

What Cosmopolitan offers its audience:
Informs the audience of what men want whilst having sex.
The audience can relate themselves to Kelly Rowland and fans of Kelly can read about her inside life that others didn't know about.
Offers escapism in the 'Inside mens minds' section, women can escape from their everyday normal life's and see how a man thinks. Also solves confusion for women who are curious about what goes through a males mind.
Mode of address to make the audience feel like they're talking to a friend.
The section 'How to make a man do anything' offers excitement for the reader because they will be mislead into believing they can control men by reading this section.
Also offers the audience excitement in the possible chance of winning a prize of £40,000 by just texting or calling in with a 'lucky number'.
They offer social interaction and information on how to stay safe via Facebook in the 'My rapist added me on Facebook' section.

Cosmopolitan Case Study

COSMOPOLITAN CASE STUDY:

• Cosmo sells over 400,000 copies a month, this is special because they have done it for 38 years.
• Cosmopolitan unique selling point is ‘Cosmo is the sex, love, life & relationship bible.’
• The magazines promise is; Every month the Cosmo reader knows from Cosmo she is going to get:
==> Advice she trusts
==> Intimacy & warmth
==> Real & honest sex and relationship reports
==> Instructional sex advice
==> Inspiring real life stories
==> Fashion for all body shapes and budgets
==> Reports on issues that affect YOU and help you live the life you want
==> The latest health & diet news
==> The best beauty coverage
==> Under the skin of A list celebrities
==> That’s me – Cosmo really knows what’s going on in my life and how I can be the best I can be
==> A sense of humor.
• There are 7 different editorial sections; Men & Sex, Relationships, Shopping & fashion, Beauty, Real life, Health & Wellbeing, Confidence & Life Coaching.
• The reader profile for Cosmo is; She is 18-35, single or loved up! An unpretentious girl next door with a host of dreams, ambitions and aspirations and is determined to be a success in life. Relationships are the most important aspect of her life – whether it’s with men, her sister, friends or her mum.
• Circulation- 386,852
• Readership- 1,571,000
• Cosmopolitan also has its own dating site in association with Men’s Health magazine; also Cosmo has its own shop called CosmoSHOP.
• Cosmo's free magazine targeted specifically at 18-21 year-old female students. ‘Cosmo on Campus,’ is a new extension of the Cosmopolitan brand with content aimed at the student population. The 56-page magazine, printed on improved news print paper, launched in October with a print run of 250,000 copies. It is distributed at 65 universities across the UK by hand-picked Cosmopolitan ‘Brand Ambassadors’.

My Prezi Presentation on New Media Technologies

New Media Technologies on Prezi